Campaigns and the AI planner

How to

1. Choose New campaign on the Campaigns page, or AI campaign plan from the New post menu.
2. Brand: choose a brand, or create one, so the plan fits the brand.
3. Brief: describe the objective, the theme, the season and how long the campaign runs. You can add a product image.
4. Plan: the planner works out a strategy. It may ask you a question first; answering it sharpens the plan.
5. Review: read the plan and the reasons behind it, edit the suggested posts, generate visuals, then create the draft campaign. Its posts are created as drafts for you to schedule.
6. For a campaign without AI, fill in the details yourself.